A cup of joe is a daily pick-me-up for many, offering much-needed energy and a sensory experience. Coffee lovers appreciate a morning filled with the fresh aroma of a quality brew. This deep love for coffee extends beyond the caffeine kick; it's about the experience, the ritual, and the connections it fosters.

In the United States, coffee is a cultural staple and a significant economic driver. In  2023 alone, the coffee market generated an impressive revenue of nearly 85 billion U.S. dollars, with roasted coffee forming the most significant share at just over 70 billion U.S. dollars.  

The following statistics highlight American coffee drinkers' latest trends, preferences, and consumption patterns, shedding light on how and why coffee remains an integral part of daily life.

Coffee Consumption Statistics

According to a Statista survey, most American coffee consumers prefer hot beverages with milk or creamer. Interestingly, about 16 percent of respondents only drink decaf coffee. This indicates a strong preference for personalized coffee experiences tailored to individual tastes.

How Many People Drink Coffee?

• Nearly 3 in 4 Americans (73%) drink coffee every day.
• 36% of people consume 3 to 5 cups of coffee daily.
• 66% of American coffee consumers make coffee daily, and 89% brew it at home at least once a week.

Reasons for Drinking Coffee

• Taste: 83% of people drink coffee because they like its taste.
• Energy Boost: 67% of people drink coffee for the energy it provides.
• Productivity: 43% believe coffee increases their productivity.
• Health Benefits: 29% of people drink coffee for its perceived health benefits.
• Appetite Suppression: 20% drink coffee to suppress their appetite.

Coffee Roast Preferences

When it comes to roast preferences, Americans have distinct tastes:

• Medium Roast: 49% favor medium roast for its balanced flavor and aroma.
• Dark Roast: 28% prefer dark roast's bold and robust profile.
• Light Roast: 12% opt for light roast's milder and more nuanced flavors.
• No Specific Preference: Only 11% of coffee drinkers have no specific roast preference.

Experience the rich flavors of our single-origin premium coffee. Each bean is carefully selected to provide a distinctive taste that you will love.

Coffee Consumption Trends and Preferences

According to the National Coffee Data Trends (NCDT) report, coffee consumption in the U.S. has increased by 5% since 2015. Here are some key findings:

• Cold Brew and Iced Coffee: These have become popular, especially among younger demographics. Over the past few years, cold brew consumption has grown by 20% annually.
• Gender: Both men and women enjoy coffee equally, though men are slightly more likely to drink it daily.
• Premium Choices: Nearly 60% of coffee served in the U.S. is 'gourmet' (brewed from premium beans). The consumption of espresso-based beverages like cappuccinos, lattes, and flat whites has increased by 48%, particularly among Millennials and Gen Zers.
• Time of Day: Younger people are almost twice as likely to drink coffee at lunchtime compared to older individuals who drink coffee at breakfast.
• Convenience: Coffee drinkers are increasingly seeking convenient, on-the-go options, leading to a nearly 50% rise in the popularity of single-cup brewing equipments like Aeropress over the past five years.
• Sustainability: Consumers are increasingly seeking out ethically sourced and sustainably produced coffee. Fairtrade and organic coffee options are gaining traction.

The Future of Coffee Consumption in the U.S.

Growth of Specialty Coffee

Specialty coffee is on the rise, with more consumers seeking high-quality, ethically sourced beans. Coffee producers focus on single-origin coffee, sustainable brewing methods, and direct trade relationships with farmers.

Sustainable and Ethical Choices

Sustainability is a key concern for American consumers. More people are choosing fair trade, organic, and shade-grown coffee. Prioritizing environmental responsibility and transparent supply chains will likely see increased demand. There is a strong push towards reducing waste, with many consumers opting for reusable cups and supporting eco-friendly practices like sustainable packaging and zero-waste initiatives.

Technological Advancements

Technological innovations are transforming the coffee experience, from advanced espresso machines to brewing machines on the go, like French presses, that allow convenience and personalization. 

Try this Basecamp Camping French Press

Health and Wellness Trends

Coffee consumers are increasingly health-conscious in their coffee choices. There's a growing interest in coffee with added health benefits, such as mushroom coffee and other functional beverages. Plant-based alternatives like almond milk are also becoming popular for coffee drinkers.

Where To Buy Ethically Sourced Coffee

At Solai Coffee, we are dedicated to curating the finest, sustainably sourced coffee from Kenya. Our commitment to fair trade and sustainability sets us apart. Whether you're a fan of a robust dark roast or a refreshing cold brew, we have something unique for every coffee lover.

Roasted Coffee Beans:  Try our Coffee & Storage Bundle, which includes an airtight canister for optimal freshness.

Coffee Accessories: Enjoy premium coffee wherever you are with our DoubleShot 3.0 Camp Mug, Travel Coffee Press, designed for your on-the-go lifestyle.

Wholesale: Need coffee for your business? We offer wholesale quotes for your bulk orders.

Seasonal Summer Blend: Experience the distinctive taste of our Summer Blend today!

A Taste of Kenya Cultural Heritage: Embrace Kenya's warmth and cultural heritage with our Maasai Shuka, or African Blanket.